We're five people building FashionPro from Mexico City.

An independent company, made by people, for people.

The story

Working at the production company, José and Gabriel had dreamed since 2019 — back when AI only produced hallucinated puppies — of creating ecommerce content with the same quality as a professional photo studio. Their thesis is simple: big brands can afford professional photography every week, and everyone else can't. That visual gap defines who sells and who doesn't.

FashionPro was born to close that gap. Not to replace the photographer on big shoots, but to solve the weekly pace that selling online demands and that the traditional shoot can't sustain.

Today we're five. We work from Mexico City and Amsterdam, with brands in Mexico, Colombia, Argentina, Peru, and other countries in the region.

Since 2019, the same team — José, Óscar, Alberto, Marco, and Gabriel — has built content-management tools for brands that sell online with Nubesk. With José's experience producing ecommerce and lifestyle content for AAA brands, FashionPro is the natural next step in the company's evolution.

The team

Five people. When you write, one of these five answers — with a name and a face, not an anonymous inbox.

José Prida

Sales

The public face of the project. When he writes you at nine at night, it really is him.

Gabriel Pacheco

Product

Pulls the pieces together and makes sure the product works the way it should.

Óscar Márquez

Backend

Moves the pieces you don't see so the ones you do see work.

Alberto Vázquez

Frontend

If what you saw on screen made you smile, he built it.

Marco Marín

AI infrastructure

Research and development of the content-generation pipelines.

What we believe

Three convictions that move the company.

Anchor thesis

Professional photography isn't a luxury — it's basic infrastructure for selling.

Without it, a brand doesn't operate; with it, it competes. It's the project's anchor thesis.

Cadence matters more than perfection.

Serious brands don't need twenty perfect photos every quarter — they need two good photos every week, every week.

Latin America deserves tools made for it.

Not late translations of what's used elsewhere in the world. Models, backgrounds, aesthetic references — designed for this market.

How we work

We work remotely. We're profitable by design. We don't take investment that would force us to rush anything that isn't ready.

This transparency attracts the right customer: brands that value having a small team behind the product that answers personally and makes decisions without pressure from outside capital.